One company proclaimed it was poised to spawn a network of cyber-related firms, but instead ended up selling cigarettes online
Remember Norse Corp., the company behind the interactive “pew-pew” cyber attack map shown in the image below? Now, the founders of Norse have launched a new company with a somewhat different vision: RedTorch, which for the past two years has marketed a mix of services to high end celebrity clients, including spying and anti-spying tools and services.
Norse’s attack map was everywhere for several years, and even became a common sight in the “brains” of corporate security operations centers worldwide. Even if the data that fueled the maps was not particularly useful, the images never failed to enthrall visitors viewing them on room-sized screens.
“In the tech-heavy, geek-speak world of cybersecurity, these sorts of infographics and maps are popular because they promise to make complicated and boring subjects accessible and sexy,” I wrote in a story about Norse’s implosion. “And Norse’s much-vaunted interactive attack map was indeed some serious eye candy: It purported to track the source and destination of countless Internet attacks in near real-time, and showed what appeared to be multicolored fireballs continuously arcing across the globe.”
That story showed the core Norse team had a history of ambitious but ultimately failed or re-branded companies. That company, which later came under investigation by state regulators concerned about underage smokers, later rebranded to another start-up that tried to be an online copyright cop.Read More